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LIANG JIU ( Moutai-flavor Styles ) / Alcoholic beverage packaging

LIANG JIU ( Moutai-flavor Styles )

Discipline: Packaging

Discipline: Packaging

“Liangjiu” uses time-tested brewing methods for producing Maotai-flavor liquor, but the unique shape of its packaging is a clear break with tradition. The design relies on a contemporary and simple aesthetic and uses a tinted black glass bottle to protect the spirit from light. The design is also cost-effective as well as ergonomic and easy to hold. The bottle design is based on the word “Liang,” a tribute to Chinese culture symbolizing the pursuit of ingenuity.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Liang Jiu Liquor Industry Co.,Ltd

Liang Jiu Liquor Industry Co., Ltd.
Guizhou Province, Renhuai City, China

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Design

306 Brand Design Plc.

306 Brand Design Plc.
Chengdu Jinjiang District, China