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tvN Joy Festival 2018 / Branding

tvN Joy Festival 2018
tvN Joy Festival 2018

Discipline: Communication

Discipline: Communication

The tvN Joy Festival is an offline event in which channel tvN and viewers communicate with each other. The theme of the 2018 festival was '7 days of popping joy' and we created daily characters representing happiness. The faces of the seven characters are made up of the alphabet of each day and they all have happy faces (for example M-O-N for Monday). Using facial expressions, we developed items such as eco-bags, cushions, and phone grips that can be used in everyday life. The event was so successful because the slogan of tvN, Enjoyment, was expressed in the design and delivered to viewers.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Especially South Korea where the event was held

  • TARGET GROUPS Consumer / User, Specific sub-group: Viewers who like channel tvN and are interested in broadcasting contents

Client / Manufacturer

CJ ENM

CJ ENM
Seoul, South Korea

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Design

CJ ENM

CJ ENM
Seoul, South Korea

Art direction: Jaeeun Kim Graphic Design: Seungyeoun Lee

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