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NISSIN Annual Report 2018 / Annual Report

NISSIN Annual Report 2018
NISSIN Annual Report 2018

Discipline: Communication

Discipline: Communication

NISSIN wished to mark the 60th anniversary of instant ramen and achieve stronger name recognition overseas. The compositions and colors of ukiyo-e woodblock prints, which had an effect on contemporary European artists, would provide an exciting way to visualize NISSIN's cross-cultural influence. Drawing on the works of Hokusai and Hiroshige, these commissioned illustrations mix elements from various eras into a whimsical world of instant noodles that is accessible, modern, and undeniably Japanese. The report communicates the NISSIN brand’s creativity and fun using images that invite readers to slow down and learn more about the company.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Other target groups: Stakeholders, Shareholders/Analysts

Client / Manufacturer

NISSIN FOODS HOLDINGS CO., LTD.

NISSIN FOODS HOLDINGS CO., LTD.
Tokyo, Japan

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Design

SHIAN INC.

SHIAN INC.
Tokyo, Japan

Ikko Tsukahara (Designer), Masaharu Ohsuga (Illustrator)

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Design

NISSIN FOODS HOLDINGS CO., LTD.

NISSIN FOODS HOLDINGS CO., LTD.
Tokyo, Japan

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