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Club Athletico Paranaense - CAP / Branding and Visual identity

Club Athletico Paranaense - CAP
Club Athletico Paranaense - CAP

Discipline: Communication

Discipline: Communication

Club Athletico Paranaense is one of the most innovative clubs playing in the top division of Brazilian football, known in its home state as “Furacão” (Hurricane), due to its fierceness and vigorous playing style. As the club's top management has great aspirations, we were charged to conduct a branding immersion study which included a survey of 1,300 stakeholders and use the results to distill the essence of what it means to be a hurricane. The new identity brings back the club's legacy and projects it into the future, with a contemporary and digital look. Collaterals, uniforms, and a typeface family have also been developed.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Club Athletico Paranaense

Club Athletico Paranaense
Curitiba, Brazil

Design

OZ estratégia+design

OZ estratégia+design
São Paulo, Brazil

Giovanni Vannucchi, Alexandre Mazini, Luiza Keating