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Orgatec 2018 KOKUYO booth / Trade fair booth

Orgatec 2018 KOKUYO booth
Orgatec 2018 KOKUYO booth

Discipline: Interior Architecture

Discipline: Interior Architecture

The booth display was created for "ing," an innovative gliding chair that features 360° smooth movement. An image of the disassembled white chair floats on air as if time stands still, which then uses motion to demonstrate the chair's precise mechanism and smooth movement. The next section in a reversed color scheme presents the chairs arranged in neat rows, creating a sense of expectancy. The ICT tool for visualizing the glide gives viewers an accurate and in-depth understanding of the chair. The display design relies on the contrast between “stasis and dynamics,” focusing on the act of “sitting” to express the chair's completely unique movement.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

KOKUYO CO., LTD.

KOKUYO Co., Ltd.
Osaka, Japan

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Design

KOKUYO CO., LTD.

KOKUYO Co., Ltd.
Tokyo, Japan

Tomoyuki Kobayashi

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