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HuangRan Patron Saint Wine / Wine packaging

HuangRan Patron Saint Wine
HuangRan Patron Saint Wine

Discipline: Packaging

Discipline: Packaging

Staying up late, poor sleep, and high pressure have come to define contemporary youth. As a response, Huangran Wine has launched its healthy lifestyle patron saint series. The green dragon, white tiger, vermilion bird, and black tortoise are all patron saints in ancient Chinese mythology, and which the product adopted as fitting imagery to communicate its message. The series includes four bottles. Each patron saint image is anthropomorphic and draws from elements of Chinese opera. This updated imagery challenges the usual stereotypes of these saints in order to attract a younger audience.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Preaker Brand

Shenzhen Preaker Brand
Development Co., Ltd.
Shenzhen, China

Design

Shenzhen Preaker Brand

Shenzhen Preaker Brand
Development Co., Ltd.
Shenzhen, China

Design Director: Lynn Tsang, Designer: Sha Shen