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Cheongnyeon(=young man) Coffee Lab / Branding

Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab

Discipline: Communication

Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab

Discipline: Communication

'Cheongnyeon' is a Korean word meaning 'blue years,' and refers to a young person in their 20s. We have selected 'Cheongnyeon's special coffee' as the core brand value of the Cheongnyeon Coffee Lab, and have decided that 'Specialness Within Naturalness' can be the ideal concept to express the core value of this brand. A clear and intuitive design which avoids excessive decoration, flourish, and embellishments, matches the pure, passionate, and adventurous image of 'Cheongnyeon.'

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHINSEGAE CENTRAL CITY

SHINSEGAE CENTRAL CITY
Seoul, South Korea

Design

m pound

m pound
Seoul, South Korea

Jeongyoung Park, Soyoung Kim, Jihee Kim, Jinkyung Lee, Hyunju Park, Dongcheol Lee, Yeonju Kim

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Design

SHINSEGAE CENTRAL CITY

SHINSEGAE CENTRAL CITY
Seoul, South Korea

Joohyung Park, Seungwoo Lee, Sojin Cho, Chaebin Park