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CHA XIANG SI YI / Tea packaging

CHA XIANG SI YI
CHA XIANG SI YI

Discipline: Packaging

Discipline: Packaging

This packaging has been created for a gift set of Hunan tea. Xiang tea played an important role in ancient China, also the region where the tea road for horses began. The packaging design relies on simple paintings that combine scenery and traditions from the cultivation areas of each tea. The message behind these four innovative illustrations is that these teas will give the drinker both a taste of nature and the local color of where the teas were cultivated.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuling District Jiu Ming Tang

Wuling District Jiu Ming Tang
Hall Liquor Experience Hall
Chang De, China

Design

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.

Hunan Hua Yin Shang Cheng
brand planning Co., Ltd.
Chang Sha, China

Qijun Wang,Zheying Li,Yu Ding

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