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Lifeplus / Brand Identity

Lifeplus
Lifeplus

Discipline: Communication

Discipline: Communication

LIFEPLUS is a brand created by the Hanwha Fnancial Group, focused on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. While the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot of motion, visualizing a spirit of dynamic change. The logotype uses a precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hanwha

Hanwha Life Insurance Co., Ltd.
LIFEPLUS
Seoul, South Korea

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Design

Nippon Design Center, Inc.

Nippon Design Center, Inc.
Tokyo, Japan

Hara Kenya