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PRUGIO / Brand Identity

PRUGIO
PRUGIO

Discipline: Communication

Discipline: Communication

PRUGIO, an eco-friendly Korean apartment brand, rebranded itself so as a sophisticated brand and an upscale living environment. Unlike other brands focusing on superficial luxury, PRUGIO wanted to create a fundamentally premium environment based on the concept of “Intrinsic Life” in which each person could live in an apartment built to serve its intrinsic purpose - become a home. PRUGIO used rich colors and features to create visual representations of a comfortable and affluent life. It developed a master plan for services, community programs, apartment exterior, facilities, and landscaping to convey a consistent image.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

DAEWOO E&C CO.

DAEWOO E&C
Seoul, South Korea

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Design

SWNA

SWNA
Seoul, South Korea

Sukwoo Lee, Haeun Son, Hankak Lee, Soyoung Kim, Youngji Kim, Hyeil Kim, Gyuchang Kim, Seungsoo Mok, Gyuenhwan Kwon, Hee Choi,

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Design

S/O Project

S/O Project
Seoul, South Korea

Hyun Cho, Jihye Lee