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POLA diem couleur / Health and beauty packaging

POLA diem couleur

Discipline: Packaging

POLA diem couleur

Discipline: Packaging

This is a vibrant, colorful base makeup brand that pushes back on the notion that base makeup needs to be skin-tone. Their product color scheme has been developed using color engineering techniques based on pointillist painting and chromostereopsis. For the packaging, we separated out the hues that make up the natural skin tone — pinks, greens, and yellows — and used these to create a brand identity. The product packaging uses these three colors on each side of the packaging to represent the brand's colorful array of cosmetics.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

POLA INC.

POLA Inc.
Tokyo, Japan

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Design

POLA INC.

POLA Inc.
Tokyo, Japan

CD: Chiharu Suzuki AD: Haruyo Eto D: Mai Karin Kamiyama

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