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Chaton Pâtisserie / Brand Identity

Chaton Pâtisserie
Chaton Pâtisserie

Discipline: Communication

Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie

Discipline: Communication

Chaton Pâtisserie is a French dessert brand that has been established for years. “Chaton” means “kitten” in French; the owner, a cat lover, wishes to make delicate desserts that allow people to forget their stressful lives. Before the redesign, the brand was rustical and country-like. By illustrating the posture of a cat licking its paws after tasting the pastry and pairing the logo with a slim sans-serif typeface, the new brand identity becomes neater and more elegant. The gift boxes, cards, and website coherently build a relaxing and soothing image for the brand.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chaton Pâtisserie

Chaton Pâtisserie
Taipei City, Taiwan

Design

Triangler Co., Ltd.

Triangler Co., Ltd.
Taipei City, Taiwan

Chi-Yao Tang, Chun-Yao Huang, Jiang-Xin Zhang

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