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IPKN Newest honey pact / Health and beauty packaging

IPKN Newest honey pact
IPKN Newest honey pact

Discipline: Packaging

Discipline: Packaging

IPKN Newest Honey Pact has released a compact that appeals to younger customers. We identified "portable" to be a keyword for the younger generations and their more unconventional approach to makeup. The result is a handy case with a soft strap for carrying. We made the product small so that it can be easily gripped with one hand. The shape of the packaging is based on pebbles, giving it a pleasant round shape. Smooth lines, pastel-toned colors and round typography communicate a youthful, charming feel. The unique and compact case design is also something unusual and new for consumers to discover.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Inel cosmetics

Inel cosmetics
Seoul, South Korea

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Design

Inel cosmetics

Inel cosmetics
Seoul, South Korea

Park Inae, Jung Jinyong, Sim Heejin, Kim Minsoo

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