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Shan Mai Taro Food / Food packaging

Shan Mai Taro Food
Shan Mai Taro Food

Discipline: Packaging

Discipline: Packaging

While SHAN MAI FOOD usually focuses on developing new flavors, this time the company decided to showcase Taiwan's rich flora and fauna in its packaging. Two exclusive gift boxes have been designed to highlight two native species of Taiwan. One is the Taiwanese humpback dolphin with alexandrian laurel, and the other is the Formosan sika deer with the zollinger dutchmanspipe vine. Incorporating unique packaging elements, the designers hope that the product not only reminds people of a nostalgic food of Taiwan but also gives them a deeper understanding of the bonds between people and nature.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shan Mai Taro Food

Shan Mai Taro Food
Taichung, Taiwan


I'DER Visual Image Design

I'DER Visual Image Design
Taichung City, Taiwan

Yi-Jen Tu, Yi-Chin Chung, Tzu-Hao Kuo, Meng-Han Liu, Yu-Chan Lin, Chiao-Wei Yang

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