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While SHAN MAI FOOD usually focuses on developing new flavors, this time the company decided to showcase Taiwan's rich flora and fauna in its packaging. Two exclusive gift boxes have been designed to highlight two native species of Taiwan. One is the Taiwanese humpback dolphin with alexandrian laurel, and the other is the Formosan sika deer with the zollinger dutchmanspipe vine. Incorporating unique packaging elements, the designers hope that the product not only reminds people of a nostalgic food of Taiwan but also gives them a deeper understanding of the bonds between people and nature.
Shan Mai Taro Food
I'DER Visual Image Design
Taichung City, Taiwan
Yi-Jen Tu, Yi-Chin Chung, Tzu-Hao Kuo, Meng-Han Liu, Yu-Chan Lin, Chiao-Wei Yang