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AC Orange Rebranding / Corporate Rebranding

AC Orange Rebranding
AC Orange Rebranding

Discipline: Communication

Discipline: Communication

AC Orange has become the only platform that integrates the entire performing arts industry chain in China. AC Orange strives to bring maximum exposure to each performance so audiences can immerse themselves in the beauty of the arts and broaden their aesthetic perspective. The AC Orange logo is made up of six orange segments forming the shape of an orange, signifying the integration and reorganization of AC Orange’s diverse selection of moving art performances. The white star at the center of the logo signifies the emotional response sparked by the performance.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

A.C. Orange Co., Ltd.

A.C. Orange Co., Ltd.
Shenzhen City, China

Design

Ogilvy

Ogilvy Taiwan
Taipei City, Taiwan

Chyi Lin (ECD), Mila Yeh (ACD), Karen Hsieh (SAD)

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