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End FGM once and for all / Fight female circumcision

End FGM once and for all
End FGM once and for all

iF SOCIAL IMPACT PRIZE 2019

End FGM once and for all
End FGM once and for all

iF SOCIAL IMPACT PRIZE 2019

Over 200 million women and girls worldwide are genital mutilated. Every year another 3.5 million girls are added against their will. Female genital mutilation (FGM) has nothing to do with religion, culture or tradition. It's a crime. It's horrific. It's unacceptable. Human rights activist and supermodel Waris Dirie has been fighting this crime for years. At the age of 5 she herself became a victim of FGM. Together with British label Coco de Mer and photographer Rankin, Waris and her Desert Flower Foundation have declared war on FGM. "Our mission is to eradicate FGM and empower women that they can lead a more self-determined life", Waris says.

The mission of the Desert Flower Foundation is to eradicate Female Genital Mutilation and empower women to live a self-determined life, which is a human right. Such an excellent and needed project!
Jury Statement
Client / Manufacturer

Desert Flower Foundation

Desert Flower Foundation
Wien, Austria

Design

Rankin Photography Ltd

Rankin Photography Ltd
London, United Kingdom