Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

COAT+° / COAT+° is a gift for middle-class pregnant women.

COAT+°
COAT+°

Women experience many problems in their lives during pregnancy. Due to changes in body shape during pregnancy, the size of the previous coat could not meet the current body shape, so they must buy a specific maternity dress to spend a short period of ten- month of pregnancy. Until the end of their childbirth, the purchased maternity dress lost its use value. This not only creates an economic burden on the family, but also causes waste of resources. COAT+° is aimed for middle-class women around the age of 26, this coat can be worn before, during and after pregnancy.

University

WU BADUN ZHU., LTD.

WU BADUN ZHU., LTD.
Tianshui City, China

Bao Liyuan,
Jingdezhen Ceramic Institute

Ma Qianqian,
Jingdezhen Ceramic Institute