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PAL - Phase Alternating Line / Branding

PAL - Phase Alternating Line
PAL - Phase Alternating Line

Discipline: Communication

Discipline: Communication

The PAL is a club for analog techno music in Hamburg, located below the television tower. The name PAL stands for Phase Alternating Line, a transmission technology of colored images in analog televisions. The television analogy consistently determines all elements of the CD: For instance, the graphic design picks up the iconographic interfering signals of this time. The translation into a digital style imitates classic teletext. The book renders this concept into three pillars: the playable vinyl cover, the disturbing image of analog television, and the horizontal shifts as graphic translations.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

U-WERK KAROLINE GMBH

U-WERK KAROLINE GMBH
Hamburg, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

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