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The new Corporate Identity concept developed for the city of Wuppertal touches on a diverse array of aspects tied up with municipal and public communication. At the level of corporate design, a new logo was developed, along with new information material, a range of advertising and press publicity materials, a communication set for newcomers and longtime residents alike, a citizens’ website with mobile services, plus an advertising campaign for the city of Wuppertal. The goal was to strengthen the city’s image and improve its information flow and the communicative climate.