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The “Logo-Equalizer” was designed in the course of a workshop to create a new corporate design for the Bremen-based arts college Hochschule für Künste Bremen. One requirement was to communicate the concept of “variety.” The “Logo Equalizer” is a program which defines the rules for manipulating the logo. It reacts to pictures, text, music or manual manipulation, resulting in many logo variations, but which still formally resemble one another. The equalizer aims to let all users experiment with the logo based on their own feelings and the particular context.