Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Ti-Lite / Product Introduction

Ti-Lite

Discipline: Communication

Discipline: Communication

In January 2003 the eyeglass manufacturer Rodenstock expanded its portfolio by introducing a new series of ultra-lightweight titanium frames. The new model was based on a novel manufacturing process which used only a minimum of frame to fasten the lenses, without impairing the wearer’s field of vision. Rodenstock sells its products exclusively through opticians, so the first stage of the print communication campaign was directed exclusively at them. In a second stage, this optician marketing approach was supplemented by a multi-stage print campaign and large-format advertising. The decoration materials for the POS displays pick up on the lightness of the products, building a visual bridge to the “classic” brand image. www.ti-lite.de offers the eyeglass wearer an interactive overview of the different models as well as detailed product information.

Client / Manufacturer

Rodenstock


München, Germany

Go to profile
Design

Rodenstock


Müchen, Germany

Go to profile