A brilliant joint venture, OSRAM Continental / Corporate Design & Identity

The future of mobility will be versatile, automated and environmentally friendly as cars become moving data centers. Smart lighting components will take on important convenience and safety features. A new player is shaping this future: The OSRAM Continental joint venture combines the best of two worlds - lighting and electronics. The new company's visual identity is as simple as it is smart, translating the characteristics of light into three design principles: contrast, movement, and focus. It was conceived to be an agile interface based on the interplay of black and white, with vibrant orange accents.