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A brilliant joint venture, OSRAM Continental / Corporate Design & Identity

A brilliant joint venture, OSRAM Continental
A brilliant joint venture, OSRAM Continental

Discipline: Communication

Discipline: Communication

The future of mobility will be versatile, automated and environmentally friendly as cars become moving data centers. Smart lighting components will take on important convenience and safety features. A new player is shaping this future: The OSRAM Continental joint venture combines the best of two worlds - lighting and electronics. The new company's visual identity is as simple as it is smart, translating the characteristics of light into three design principles: contrast, movement, and focus. It was conceived to be an agile interface based on the interplay of black and white, with vibrant orange accents.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: worldwide

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

OSRAM

OSRAM Continental GmbH
München, Germany

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Design

KMS TEAM

KMS TEAM GmbH
Munich, Germany

Patrick Märki, Simon Betsch, Miriam Rieger, Adriana Böhm, Arne Vogt, Dr. Àxel Sanjosé, Vera Schnitzlein, Kathrin Schneider, Alfons Deinhard

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