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Every fifteen minutes, a person in Germany is diagnosed with leukemia. The Munich Leukemia Laboratory (MLL) works tirelessly to create the best diagnostics possible to tackle a cancer that afflicts so many people. The aim of this corporate design is to leverage MLL's marketing claim, "See behind. Go beyond", by illustrating its diagnostic and therapeutic approach and make them easily understandable. The central idea is to visualize the idea of reading information from blood. Blood cells, therefore, become the key visuals. They constitute a complete visual language in every capillary of their visual appearance and convey the Laboratory’s innovative spirit.
MLL Münchner Leukämielabor GmbH
KMS TEAM GmbH
K. Maierhofer, R. Börsting, C. Bajurin, L. Groff, F. Neubauer, V. Schnitzlein, K. Schneider, B. Witzig, M. Gellert, M. Sauer, L. Huber, D. Pengel