Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
“Progress begins with a Mercedes.” This communication and graphics concept is based on the innovations, leadership and values that go with the Mercedes-Benz brand: leading means outdistancing your rivals. The focal points involve motor sports in general, the Mercedes-Benz SLR McLaren and technological innovations within the individual model series. The draft visualizes these ideas with its own clear, yet emotional language at the level of text, graphics and production.
Büro für Konzeption und Gestaltung
Braunschweig, Germany