Essen Motor Show 2003 Mercedes-Benz / Trade Fair Communication

“Progress begins with a Mercedes.” This communication and graphics concept is based on the innovations, leadership and values that go with the Mercedes-Benz brand: leading means outdistancing your rivals. The focal points involve motor sports in general, the Mercedes-Benz SLR McLaren and technological innovations within the individual model series. The draft visualizes these ideas with its own clear, yet emotional language at the level of text, graphics and production.