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Essen Motor Show 2003 Mercedes-Benz / Trade Fair Communication

Essen Motor Show 2003 Mercedes-Benz

Discipline: Communication

Discipline: Communication

“Progress begins with a Mercedes.” This communication and graphics concept is based on the innovations, leadership and values that go with the Mercedes-Benz brand: leading means outdistancing your rivals. The focal points involve motor sports in general, the Mercedes-Benz SLR McLaren and technological innovations within the individual model series. The draft visualizes these ideas with its own clear, yet emotional language at the level of text, graphics and production.

Client / Manufacturer

Daimler AG

Berlin, Germany

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Büro für Konstruktion & Gestaltung

Büro für Konzeption und Gestaltung
Braunschweig, Germany

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