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Central to the website’s formal conception is its unconventional navigation, which, accompanied by playful animation, guides the user intuitively, dispensing with Flash or other plug-ins. In terms of content, the site is clear and well-structured, giving a good impression of the work of the Hamburg-based office from the first page on. This, along with the originality of the website’s design and the depiction of independent projects as well, make the site not only informative and well laid-out, but also innovative and entertaining.