Face to Face 2004 Design Conference, Corporate Design

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Design Center Stuttgart
Stuttgart, Germany
Project
Face to Face 2004 Design Conference
Corporate Design
Design
Martin Grothmaak
Florian Streckenbach
Projekttriangle
Stuttgart, Germany

Every year, the Design Center Stuttgart organizes its highly regarded “Face to Face” graphic design conference, with a new partner country each year. In 2004, the Stuttgart-based Projekttriangle agency devised the entire corporate design for the event. The concept behind the conference, at which clients and their designer counterparts report on joint pro-jects, was translated into an amusing yet provocative key visual, which found its way onto a wide variety of applications. The motif was shown in various forms on print products such as advertisements, postcards, posters, banners and participants’ handouts, and the various motifs were also used for visual communication on a microsite and for images projected onscreen during breaks between sessions. In addition, the F2004F typographical brand was created, with red and black continuing the color code used for the rest of the typography, and which succinctly condensed the conference title, “Face to Face 2004".