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The slogan “Vorsprung durch Technik“ has been the Audi philosophy for many years. quattro, Aluminum Space Frame (ASF) and nanotechnologies are products of real engineering skill and constitute real benefits for the driver. This technological leadership must now be communicated more strongly. The technology area, measuring just over 300 m, designed in dynamic wave-like forms, brings all the Audi technologies together for the first time and presents the brand’s innovative power vividly, comprehensively and in a way that everyone can experience. 18 terminals invite visitors to give it a try.