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Q-Cells AG started production in mid-2001 and has become a leading and rapidly expanding independent manufacturer of high performance photovoltaic cells. Q-Cells has one of the biggest production sites in the world, and by the end of 2003, had leapt into the top 10 manufacturers of solar cells in the world. Its meteoric rise to a global company meant that its existing design was no longer suitable. A new look was vital. Q-Cells is a company shaped by teamwork, openness and innovation. A first priority was to communicate its partner-like collaboration with its clients, for whom it is constantly developing new solutions. The reductionist design reflects the direct and unambiguous language of people who get things done, with special printing and process technologies that emphasize quality.
kleiner und bold brand identity design GmbH