Team by Wellis / Brand positioning, design and communication

The assignment was to create a consistent cross-media environment for the new positioning of the “Team by Wellis” brand as a unitary manufacturer’s brand in the premium designer furniture segment. The key values involved the magical triangle of intelligence/esprit, identity/pioneering and sensitivity/ objectivity. The project went far beyond just redesigning the visual values. It included for example reduction down to a single brand, information on variety consolidation, creation of a creative product-naming automat and the entire communication linked to the topic complex of heads/Swissness/space/archtitecture/culture.