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To increase awareness of the “Hess Form + Licht” brand among building constructors, owners, government agencies and architects in the United States, Hess mailed out a postcard which included a mini-CD. The CD contained an automatic program which presented key reference projects in the U.S. The user can request more information or the complete catalogue of U.S. references (printed matter) by e-mail. This campaign was simultaneously promoted on the Internet.
Hess Form + Licht GmbH