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sieger design is in the business of creativity. And it wanted its corporate design to reflect this intellectual activity. So it needed a logo that used both text and image and offered a range of other benefits (as described below). The company decided to continue using the “sieger design” name but to employ it in conjunction with a simple symbol or emblem that would trigger positive associations. It wanted an image that could be easily combined with other logos and elements without, however, losing its own unique character. sieger design found that the symbol of a star possessed many positive associations, and was able to satisfy its requirements. Stars shine, they make people dream, they stimulate imagination. People make wishes on shooting stars. And, not so long ago, seafarers navigated by them. Stars as signs of the zodiac describe people’s characters. And, of course, the film industry has its fair share of stars and starlets.