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“As a graphic designer, I seek perfection; I wish to transform my creative ideas into outstanding work”. As does Zanders ikono. The international relaunch campaign for the Zanders ikono brand of exquisite fine art paper is based on exactly this concept. International graphic designers tested the improved version of the fine art paper and verified its outstanding quality. An accompanying testimonial campaign is being run in leading international marketing and design magazines. Here, a reply postcard can be used to order the Zanders ikono Workbook: a collection of paper samples where Brandit presents statements from international designers on their work through still-life photos. There will also be a supporting mailing campaign. To continue this dialogue with the target group, graphic designers and design students can take part in an exciting print design competition: “Be part of it!”
M-real Zanders GmbH
Bergisch Gladbach, Germany
Brandit Marketing & Kommunikation