Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

adidas Factory Outlet / Communication concept

adidas Factory Outlet

Discipline: Communication

Discipline: Communication

The building at the adidas group’s HQ is more than just a store – it is actively used for branding purposes. The “moments” represent the project’s leitmotif. Moments in sport, which can be associated with adidas, are presented in the multi-storey car park, on the piazza and in the foyer in various media forms, and are used as part of the building recognition and orientation system. Legendary combinations from different fields of sports are painted on the floor of the car park, 15 illuminated containers with exhibits are incorporated into the piazza floor. The furniture is built of blue anodized aluminum. A horizon of plasma-screens is located above the cafe bar and tubes of transparent acrylic glass with integrated media hardware are suspended from the ceiling. Complete with TV screens, the tubes “beam” the audience into legendary sports moments.

Client / Manufacturer


Herzogenaurach, Germany

Go to profile

jangled nerves

Stuttgart, Germany

Go to profile