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When a car from the Audi company fleet goes on sale, it’s still so new we have to retroactively outfit it with a few telltale traces to convince buyers it’s really a used item (e.g. bumper stickers, tennis balls etc.) Audi used this basic premise in 2003 to draw attention to their new online platform for used company cars. The campaign consisted of films designed to play on the Internet, in movie theaters and at trade fairs, plus a brochure, giveaways in the form of tennis balls, and a scratch-card contest.
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