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Design Meets Fa.vela / Brand-building

Design Meets Fa.vela
Design Meets Fa.vela

iF SOCIAL IMPACT PRIZE 2019

Design Meets Fa.vela

iF SOCIAL IMPACT PRIZE 2019

Slums (favela) in Brazil are a consequence of extremely inequal wealth distribution. Fa.vela is the first slum-based business accelerator in Brazil, that works with entrepreneurs from lower income communities. The Design Meets Fa.vela project has the objective to create visual identity projects for these entrepreneurs, facilitating the birth and growth of their brands. In the past three years we have done 90 brand identities for their companies. Their logos were created by the city’s best designers who worked pro bono. Thousands of people have been directly impacted considering only the members of each family and the number of jobs created.

Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. Fighting poverty through design is a powerful new way of thinking about development issues. Greco Design initiative shows that design thinking is a powerful new way to reduce poverty.
Jury Statement
Client / Manufacturer

Greco Design

Greco Design
Belo Horizonte, Brazil

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Design

Fa.vela

Fa.vela
Belo Horizonte, Brazil