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Audi / Audi - totally personal


Discipline: Communication

Discipline: Communication

Audi was looking for a solution on how to reach its target audience at trade fairs as simply and attractively as possible using a new medium. During personal consultations, those visitors to the trade show or seminar who are not being attended to were to
be able to browse the Audi product selection. The objective was to create a CD-ROM for the human resources department that got its message across with a combination of text and emotionally effective design. Its simple, clearly arranged navigation paradigm and navigation help contribute to the positive experience of the CD content. Visitors can experience the content via the touch screen and integrated speaker system at the Audi kiosk, which was especially designed and built for the CD. The implementation emphasizes not only the informative aspects but also incorporates elements of entertainment. The entire project was based on a concept developed jointly with customers. The precepts of the style guide were observed strictly in each phase of the project.

Client / Manufacturer


Audi AG
Ingolstadt, Germany

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Nürnberg, Germany