Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
ONE Smile is a pre-installed, ONE-branded handset menu giving the user direct access to a relevant content and services portfolio. The ONE Smile menu offers access to a number of key handset functions (contacts, camera, E-mail), ONE Info Services and key services on the mobile portal (Games, MMS content such as wallpaper, banking, and location-based ser-vices). The user can access all relevant functions using the ONE Smile menu without needing to use the native handset interface. ONE Smile supports comfortable access to content: its photo-realistic, attractive design allows users to navigate through the menu in an easy and entertaining way. With a user interface design that is unique for mobile phones, ONE Smile uses three-dimensional, illustrated icons, thus ideally supporting the company’s goals of increasing costumer loyalty and product affinity at the same time.