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Even at first glance, the Knipp website demonstrates Knipp's expertise and efficiency in the fields of modern technology and high-quality design. The homepage immediately gives the user all the key information, plus an idea of the website’s overall structure, divided into the sections Company, Agency, Provider, and Domains. The clearly arranged menu items, which function as guideposts when marked orange, make it easy for the user to orientate and quickly find all the needed information. This website is an exemplary demonstration of how design elements can be used to support getting across complex topics and background information. Knipp's Domain Registering System makes it possible to automatically register Internet names. It shows how even complex tasks can become easy with the help of functional and appealing design, combined with the necessary technical know-how. Here, technology and design are not an end in themselves, but there to facilitate the user's work.