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The claim for the market launch of the new BMW 5 Series is “Someone has to take the lead”, a clear statement of the model's intention to create a new standard for its automobile class. Combining dynamic power, innovative technology and beautiful design, the new BMW 5 Series delivers an unsurpassed driving experience. The aim of this Internet highlight is the same as the 5 Series itself – to set new standards. This is achieved by deploying innovative Internet technology in an inspired way – video streaming, 3D technology, an emotionally appealing tone in communicating the vehicle's strengths and esthetic design, and consistent attention to usability. All the detailed information is organized under three headings: power, aesthetics and intelligence. The use of 3D technology allows for a clear-cut presentation of technical details and other features.