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TPG Post, the Dutch postal service, regularly receives e-mails and letters from children asking what happens to a letter. What process does a letter go through on its way from sender to recipient? To satisfy children’s curiosity, Fabrique developed a website and a cartoon DVD film featuring animated postman Bart Brief explaining the distribution of mail in a playful way. The animation’s iconographical cartoon style seamlessly links the corporate identity of TPG Post with the world of children. The greatest challenge when working in this non-interactive medium is keeping the attention of the target group.
Den Haag, Netherlands