TPG Post Animation für Kinder / TPG Post: ChildrenŽs animation

TPG Post, the Dutch postal service, regularly receives e-mails and letters from children asking what happens to a letter. What process does a letter go through on its way from sender to recipient? To satisfy children’s curiosity, Fabrique developed a website and a cartoon DVD film featuring animated postman Bart Brief explaining the distribution of mail in a playful way. The animation’s iconographical cartoon style seamlessly links the corporate identity of TPG Post with the world of children. The greatest challenge when working in this non-interactive medium is keeping the attention of the target group.