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The Juicy Fruits website is an important part of the advertising for the Juicy Fruits brand. This brand of juice is low in sugar and high in vitamins, which we emphasized by presenting the brand as sporty and fun. Since the target consumers consist of teenagers and children, the advertising was based on an animated character who leads a healthy and active life. The “world of fruit” website was created for a fresh and fun online experience. The introductory page opens into a world of characters, each of which leads you to a different page. The products page offers information about all the products, represented by different colors, depending on the fruit. The news page informs you of the awards the site has won, and features articles about vitamins and health tips. Fun-loving visitors can play a game, take an adventurous bike ride and download screensavers and wallpaper. The site also gives you information about the company and how to contact it.