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As a well-known manufacturer of luxury goods, Montblanc’s international website forms an integral part of the company’s marketing communication. The website is divided into three main areas: The “Spirit” section features company information and Montblanc’s cultural activities, whereas product specials, promotions and an emotional presentation of Montblanc’s collections and limited editions are featured in the “Beauty” section. Montblanc’s product range and service offers are contained in the “Variety” section. The overall design is kept within the brand’s tonality, with animations and interactions creating another, intuitive level of product presentation for a more complete user experience.