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MARTINI... is the exciting international TV campaign from MARTINI launched in autumn 2003, featuring unusual locations from the world of the jet set and seductive people in delicate situations. There’s tension in the air and MARTINI in the glass. The three dots at the end of each commercial invite the viewer to find out how the story being related unfolds and position the brand as an “agent provocateur” that makes things happen. The website picks up the exciting theme from the campaign and continues it on the Internet. The background world to individual commercials, goodies for PC users, short-term online campaigns and accessories for a lifestyle on the move à la MARTINI pick up on the campaign’s cheeky paparazzi charm and invite you to join in. From July 2004 users can challenge MARTINI’s admen and
sample their own MARTINI commercial – with the “director’s cut”, MARTINI’s ultimate video mixer. The Flash website is thoroughly dynamic and is offered in 14 languages.
Washington DC, United States