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The Endemol Germany corporate webpage is part of the TV-production company’s long-term online Entertainment Club concept. Here the company seeks to demonstrate its competence in the online area by producing technically complex applications. All Internet pages, including the pages used for Endemol formats, are integrated into this overall strategy and optimally adapted to one another.The corporate webpage focuses on the interactive presentation of Endemol Germany and its products. The site is available in both Flash and HTML versions. Video sequences and trailers present the German Endemol formats. Endemol can independently modify and update not only the images and text, but also the video sequences. Even dynamic content is presented with tweening animations, button effects and frame-to-frame animations. Innovative features such as the Creative Club or the interactive eTV Guide serve to additionally boost the platform's attractiveness.