Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

K750i / Mobile phone

K750i

Discipline: Product

Discipline: Product

Vertical, horizontal, always on top! Good looks with attitude. Vertical – it’s a phone. Flip the K750i over to horizontal, and it’s a camera. Dual front. Feel the balance, experience the ease-of-use. The K750i – power imaging stylishly packaged.
Digital still camera interface: If you’re into photography, you’ll probably recognise the camera menus and interface from Sony digital still cameras. Just slide the active lens cover open to change from the phone to the digital still camera interface.
Illumination: The light guidance function indicates which features are currently available for use. Slide the active lens cover open, and the camera button lights up. And check out the light effect when starting up or shutting down your K750i – synchronised, smooth, cool.

Client / Manufacturer

Sony Mobile Communications

Sony Ericsson Mobile Communications AB
Lund, Sweden

Go to profile
Design

Sony Mobile Communications

Sony Ericsson Creative Design Center
Lund, Sweden

Go to profile