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DANDELION / Communication Strategies


To capture a potentially huge market, DANDELION gives two communication strategies to improve brand value of the battery-sharing service. First, collaborating with E-Book service provider, users can exchange the charging time with the reading time, and vice versa. This strategy will improve both users’ loyalty. Second, expanding the cultural attributes of the platform and cooperating with the local government. Users can collect city cards of relics as well as participate in cultural protection activities by donating money. This strategy will show the firm with a sense of social responsibility to win the users’ attention, also win the market.


Jiangnan University

Jiangnan University
Wuxi, China

Danmiao Fan,
Jiangnan University / School of Design, Wuxi

BinBin Zheng,
Jiangnan University / School of Design, Wuxi