Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DANDELION / Communication Strategies

DANDELION

To capture a potentially huge market, DANDELION gives two communication strategies to improve brand value of the battery-sharing service. First, collaborating with E-Book service provider, users can exchange the charging time with the reading time, and vice versa. This strategy will improve both users’ loyalty. Second, expanding the cultural attributes of the platform and cooperating with the local government. Users can collect city cards of relics as well as participate in cultural protection activities by donating money. This strategy will show the firm with a sense of social responsibility to win the users’ attention, also win the market.

University

Jiangnan University

Jiangnan University
Wuxi, China

Danmiao Fan,
Jiangnan University / School of Design, Wuxi

BinBin Zheng,
Jiangnan University / School of Design, Wuxi