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Objective: to create a packaging for La Façon vegetal soaps. Creation: two concepts were involved the natural and the handcraft concept. Hence the packaging enfolds the product in specific folds, eyelet holes and recyclable paper, reminiscent of manually prepared packaging. For each of the soap packagings, a specific graphic design language was sought, such as color, illustration and contrast, referring to the warmth of the vegetal components of the soap.
Macroven Artes Gráficas Ltda EPP
Regina Lucia Neves Anderson
Campinas - SP, Brazil
t·h·e arquitetura e design
Paulo de Tarso Viana de Souza
Campinas - SP, Brazil
Paulo de Tarso Viana de Souza, Heloisa Moretzshon, Anelise Ventura