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SWOB / Service Design

SWOB

SWOB is a service that let book lover sharing the books with others.
Not only help decrease the cost of reading but this service also aims to
create a new community between readers. By swapping the books,
its allow customers to chat and gives their opinion about the book to
others. This leads to the creation of a small community of book lovers.
Eventually, I plan to partner this service with some bookstore chain to
help the brand gain more customer loyalty.

University

Chulalongkorn University

Chulalongkorn University
Faculty of Industrial Design
Bangkok, Thailand

Patrawin Winyoopongphun,
Chulalongkorn University