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SWOB is a service that let book lover sharing the books with others.
Not only help decrease the cost of reading but this service also aims to
create a new community between readers. By swapping the books,
its allow customers to chat and gives their opinion about the book to
others. This leads to the creation of a small community of book lovers.
Eventually, I plan to partner this service with some bookstore chain to
help the brand gain more customer loyalty.
Faculty of Industrial Design