Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SWOB / Service Design


SWOB is a service that let book lover sharing the books with others.
Not only help decrease the cost of reading but this service also aims to
create a new community between readers. By swapping the books,
its allow customers to chat and gives their opinion about the book to
others. This leads to the creation of a small community of book lovers.
Eventually, I plan to partner this service with some bookstore chain to
help the brand gain more customer loyalty.


Chulalongkorn University

Chulalongkorn University
Faculty of Industrial Design
Bangkok, Thailand

Patrawin Winyoopongphun,
Chulalongkorn University