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The design of the new service counters for Europcar is a radical departure from the alienating, rigid straight-line design of traditional service counters. The dynamic geometry opens up the space to create a more discreet and more intense relationship with the customer. Communication takes place at eye level, and each customer receives the benefits of an exclusive advisory situation. This results in increasingly direct service and procedures that are readily understandable. The new brand appearance also developed by feldmann+schultchen represents the emotional background to the highly functional service architecture. The Europcar logo banded in bright-green, yellow and black, which evokes the image of a landscape rushing past the observer, is used as a key visual in Europcar communications.
feldmann+schultchen design studios