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New drill packaging line for sale and presentation for the professional market. Two different sizes with assorted diameters are representing the entire system. The design is mainly driven by the existing CI of the client. A new generation of concrete drills with dramatically improved performance was to be packed. Client: HILTI. This kind of presentation is the result of a technology which has been verified through wide and extensive testing series during the design and engineering phases: The drill bit is held into place by a hollow cone improving the assembly and featuring an elastic collar holding the drill in place. Label area is matching the CI and the company logo is close to the most valued feature: the tip. Front of label shows company logo and drill size; back shows barcode.